Twifties

“Why make an ad when you can get the whole of Sydney making ads for you”

When Taylor Swift arrived in AUS on her Eras tour... the hype was unmisssable. So how do you get Sydney to pay attention when every brand is jumping into the action? We thought out of the box (or billboard)... took over Sydney’s sky, and made sure there was a TWIST that got everyone talking (and filming)!