May 2023 - Present Diving into the world of advertising with social at the centre, developing insight-driven, culturally relevant strategies that connect brands with audiences. Collaborate closely with creative, media, and client teams to craft social-first campaigns that drive business impact. What I got up to: Developed brand strategies, with social at the centre, grounded in audience insights and platform trends. Collaborated with creative teams to translate strategy into compelling consumer-first content and campaigns. Analyse ongoing performance, audience behaviour, and platform trends to refine strategy and creative execution. Researched cultural and consumer trends to inform inform brand positioning, audience segmentations, and influencer strategies. Worked with media and data teams to ensure strategic alignment and measurable success.

Nov 2019 - May 2023 Worked with 25+ clients across various industries, helping businesses establish and grow their online presence through comprehensive social media services. Proactively sourced and secured new clients, expanding freelance operations. Managed the entire lifecycle: from strategy development to execution, performance analysis, and business growth. What I got up to: Developed tailored social strategies, executed content plans, and optimised for performance. Sourced, negotiated, and managed influencer collaborations and PR campaigns. Designed engaging content, hosted social media workshops, and provided hands-on training. Conducted detailed performance tracking to refine strategies and maximise ROI.

Jul 2021 - Dec 2023 Led the implementation and rollout of an organisation-wide social media ecosystem, creating new processes to streamline strategy, content creation, and cross-functional collaboration across teams beyond social. Managed a team of social media professionals while coordinating efforts with internal and external stakeholders. What I got up to: Established a multi-channel always-on social strategy across LinkedIn, X, Instagram, Facebook, and launched the TikTok account, overseeing strategy and execution. Developed and implemented a scheduling & ticketing system, enabling seamless coordination between marketing, product, and other internal teams for content planning and execution. Implemented a company-wide framework for social media collaboration, ensuring alignment between departments, improving efficiency, and defining KPIs for key campaigns.

Feb 2022 - Feb 2023 Planned, managed, and optimised social media accounts for 10+ clients, leading content production and strategy across FB, IG, YT, TT, Reddit, and X. What I got up to: Client management, social strategy development, and content production Always-on social management, community engagement, publishing/scheduling Performance reporting and optimisation

Sep 2021 - Dec 2022 Implemented and optimised marketing processes, overseeing the development, execution, and analysis of the marketing strategy. Directly collaborated with the founder to drive business growth through strategic digital marketing initiatives. What I got up to: Led a high-impact paid social campaign across Facebook, Instagram, and Google Ads, delivering a 66% ROI and selling out the product. Managed social media content and email marketing, increasing brand awareness and customer engagement.