Passionfruit Frenzy

Brief
Launch Passionfruit Frenzy in an unmissable way targeting Zillennials

Strategic Proposition
Show the frantic frenzy when you choose to do the new Passionfruit Frenzy Dew

Approach
DEW IT IN A FIZZIN' FRENZY

Just as the dew audience choose not to conform to traditional expectations, we didn’t want to either. We blitzed Meta, TikTok and YouTube with a frenzy of truly-native creative that SMASHED REACH AND IMPRESSIONS FORECAST ACROSS ALL 3 PLATFORMS. With the biggest win being massive Ad Recall, Awareness and Favorability lifts on Tiktok, the highest lift across all PEPSICO brands!